Our Story

"Protecting and Navigating investments for generations is our responsibilities."

Jerry Yong

Founder & CEO

After 25 years in wealth management serving prominent families across Asia, Jerry Yong founded Generations Asset Management with the belief that “someone’s sitting in the shade today because someone planted a tree a long time ago.”

Having worked with families spanning three generations, he has witnessed both the strengths and struggles of succession — from unclear leadership transitions to differing values across generations shaped by distinct life experiences.

Jerry's passion lies in guiding families through generational transfer and transformation, helping them build enduring foundations for the future.

Through Generations Asset Management, his mission is to:

  1. Educate the next generation in prudent risk management before new investments.
  2. Encourage alignment and shared goals among generations through open communication.
  3. Establish a structured, professionally managed platform focused on continuity.

At its core, Generations Asset Management is dedicated to harmony, preservation, and risk management — ensuring that family wealth and legacy grow stronger across generations.

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Family wealth should be seen as a tree that grows over generations, nurtured by careful planning and protection.

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