Our People

Management Team

Jerry Yong

Founder and Chief Executive Officer

Keith Tan

Executive Director

Kerryn Tay

Senior Portfolio Manager & Director

Philip Tse

Finance / Admin / Compliance Support

Andrew Putra Kusuma

Head of AI & IT

TBA

Operations Manager

View profile

Board of Advisors

Desmond Tang

Yasushi Yamada

Our Solutions

Jerry Yong

Founder and Chief Executive Officer

Jerry Yong is the founder and Chief Executive Officer of Generations Asset Management. He is overall in charge of the direction and business development of the company. He oversees fund management, executes investment decisions, conducts regulatory monitoring of investment targets, periodic reporting to investors, and leads the exit process for fund products.
Mr Yong has more than 25 years of banking experience, primarily in wealth management. A seasoned private banker for regional family offices and the UHNW, he previously worked with well-known local and foreign financial institutions including Nomura, DBS, UOB, BNP.
An alumnus of York University in Canada, Mr Yong graduated with a Bachelor of Administrative Studies majoring in Finance and Marketing. His professional certifications include Family Advisory Office from the Wealth Management Institute.

Keith Tan

Executive Director

Keith Tan plays a critical role in driving the firm's strategic initiatives, managing high-performing teams, and delivering sophisticated investment solutions to meet client needs.
Mr Tan brings over 20 years of investment management and advisory experience within the wealth and asset management sectors, having held key roles at prestigious institutions such as Credit Suisse Private Banking, UOB Private Banking, and the Bank of Singapore. His expertise lies in understanding complex client requirements and translating them into actionable investment strategies.
With deep knowledge of private banking and asset management products, including structured products, real estate private equity funds, and private credit funds, Mr Tan combines strategic foresight, market expertise, and a commitment to operational excellence to drive innovation and achieve sustainable growth for the company.

Kerryn Tay

Senior Portfolio Manager & Director

Ms Kerryn Tay is responsible for the day-to-day management and performance of client investment portfolios. She conducts market research, manages asset allocation, selects securities, and monitors portfolio performance and risk. She engages with clients to ensure portfolios align with their objectives and regulatory requirements, prepares regular reviews, and contributes to investment committee discussions and product development.
Ms Tay has more than 25 years of experience in investment, hedge funds, and equity research across multiple sectors and markets. She was most recently a Director at CLSA Capital Partners, where she spent 12 years with a private equity fund focused on impact investing. In this role, she worked closely with portfolio companies in China, Australia, Indonesia, and India to support sustainable growth and long-term value creation. Earlier in her career, Ms Kerryn held senior equity research positions at a hedge fund, CIMB-GK Securities, and GK Goh Stockbrokers
Ms Tay graduated with a Bachelor of Science in Economics from the University of London.

Philip Tse

Finance / Admin / Compliance Support

Philip Tse provides valuable expertise in administration and finance functions.
Mr Tse has more than 30 years of regional CFO experience in both Fortune 500 MNCs and startups. He has covered the full suite of setup activities, whilst leveraging on his accounting, financial planning, system, HR and administration experiences. He started his FP&A journey in large MNCs for 16 years. He was formerly SEA Finance Director of LingoAce, and has worked for PricewaterhouseCoopers, Marks & Spencer, Polo Ralph Lauren, Time Warner, and Bacardi-Martini.
Mr Tse holds a Master of Business (e-Commerce) from Curtin University of Technology, Bachelor of Arts in Accountancy from City University of Hong Kong. He is a Fellow of ACCA Association of Chartered Certified Accountants since 2000.

Andrew Putra Kusuma

Head of IT & AI

Andrew Putra Kusuma oversees the IT capabilities at GenerationsAM.
Mr Kusuma is owner of an IP patent in anti-money laundering system, using AI and machine learning techniques. His experience lies in research on factor investing using deep learning techniques for constructing and optimising financial portfolios. He recently contributed to the design and development of a software system for issuing and distributing of digital vouchers for proper inventory and accountability. His previous work includes SAP Asia and the NTU Cybersecurity Lab.
Mr Kusuma graduated with First Class Honours in Computer Science from Nanyang Technological University (NTU).

Desmond Tang

Desmond Tang has over 30 years of experience in global real estate investment and management. He was the founding CEO of Straits Real Estate (the real estate private equity arm of the Straits Trading Company) and built the company to an AUM of approximately S$2.2 billion. Prior to that, Mr Tang was Managing Director and Co-Head of Alpha Investment Partners (the private fund management arm of Keppel) and a Director of Fund Management with GRA (Singapore) Private Limited, the Asian real estate fund management arm of Prudential Financial. He also co-founded GrowthPath Capital Private Limited with operations in both Singapore and Taipei.
An alumnus of the National University of Singapore, Mr Tang graduated with a Bachelor of Science (Honours) in Real Estate. He also holds a Master of Applied Finance from Macquarie University.

Yasushi Yamada

Yasushi Yamada has over 20 years of experience in real estate fund management and investment advisory across Southeast Asia and Japan. He is the Chief Executive Officer of ShCup International Pte. Ltd., a Singapore-based firm specialising in cross-border real estate investments and asset securitisation.
Previously, Mr Yamada was Chief Operating Officer of List Holdings Singapore, where he drove business development and platform set-ups for real estate fund management and brokerage in Southeast Asia. He also held senior roles at CBRE Japan, Tokio Marine Property Investment Management, and Mori Building, focusing on investment advisory, fund development, and international real estate marketing.
Mr Yamada holds a Master of Business Administration in Corporate Strategy from the University of Michigan’s Ross School of Business and a Bachelor of Arts in Economics from Hitotsubashi University.

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